Vocabulary

 

tip (2)	fashion	sound (2)
DIY	tutorial	influence
list	massive	according to
earn	endorse	industry (2)
toy	case (3)	social media
editor	makeup	behind (2)
star (2)	rack up	launch (2)
sum	audience	millionaire
jealous	generate	look forward to
toddler	downhill	sum it up
wait	advertise	pretty (2)
ad	guru (2)	spend/spent/spent
add	product	pay/paid/paid
trust	promote	make a killing
get this	increase	on board (2)
pass by	crowded	where it’s at
review	valuable	in terms of
Forbes	celebrity	following (2)
niche	basically	competitive
publish

 
 
 
 
 
 
 
 
 
 
 
 

Video

 

 
 
 
 

Transcript

 

News Anchor: Now it’s got everything from music videos, fashion and makeup tutorials, DIY repair tips. YouTube is the go-to place for videos on just about anything.

With billions of monthly users, it’s also a money-making machine for people known as “influencers”.

While now Forbes has published a list of the highest earning YouTuber. And on top is — get this — and eight-year-old boy who reviews toys.

And with me is DW social media editor Jared Reed. I need to get my toddler on YouTube.

So what’s behind this?

Jared Reed, Social Media Editor: “Okay, so we’re clearly in the wrong profession because this kid, Ryan, is on the top of the Forbes list. He’s earned twenty-two million dollars ($22 million) this year for what sounds like the best job ever.

Basically, he gets to play with toys. His parents film him playing with it. And they upload that on YouTube.

His channel is called “Ryan’s Toys Review”, and they put up very short, very colorful videos and they’ve made him one of the most popular influencers online.

They launched the channel four years ago when Ryan was three, and since then, his videos have racked up twenty-six billion views, and that makes him today, the highest paid YouTube star.

These videos are published almost daily; he’s filmed playing with his mum and dad with toys, opening them.

So to sum it up, it’s Christmas every single day. He’s a multimillionaire. And I’m pretty jealous.”

News Anchor: “Aren’t we all. But we’ve got nothing to look forward to; it’s all downhill from here. But what I don’t understand is how can you make that much money by being on YouTube?”

Jared Reed, Social Media Editor: “Okay, we’ll take Ryan’s case as an example. Millions of people watch his videos; and so this is an audience of millions of people waiting to be advertised to.

And so before his viewers watch his videos, they get played ads. And so those ads generate money, so whenever you watch a YouTube video, there’s an ad before you watch it, and that’s how money is made.”

News Anchor: “So they’re basically paying for the eyes, because there’s no way you could get that amount of eyes on your product.

All right, so let’s talk about influencers because I see this passing by as well; we like the makeup tutorials. These influencers are also making a killing.”

Jared Reed, Social Media Editor: “That’s right. I mean not all of them are as rich as Ryan; they probably want to be though. But influencers make money because their audiences trust them to promote a product. And that’s how they get them on board.

And increasingly, companies are spending more of their money on social media influencers.

On YouTube you can make money, but Instagram is really where it’s at. If you’re the right kind of influencer on Instagram, you can make a killing.

People like Kylie Jenner, who is a Kardashian sister and makeup guru. She makes a million dollars per post, according to the Instagram Rich List.

She’s followed by the singer and actress Selena Gomez: she makes seven-eight hundred thousand dollars ($700,000 to $800,000) and Cristiano Ronaldo makes seven hundred-and-fifty thousand dollars ($750,000), Layla.”

News Anchor: “So it’s basically, they endorse certain products, and therefore they are very valuable in terms of their endorsement.”

Jared Reed, Social Media Editor: “That’s right. You don’t have to be a massive celebrity to make money — but you’ve got to have a following.

But it’s a really competitive industry, and you’ve got to find your niche in a very crowded place.”

News Anchor: “Oh Jared, what are we going to do?”
Jared Reed, Social Media Editor: “We’ve got to stay here.”

*     *     *     *     *     *     *

 

Questions

 

YouTube. YouTube only features music videos. People only watch music videos on YouTube. True or false?

Facebook. Does only YouTube make money or can anyone earn money through YouTube?

Instagram. The most successful YouTuber, monetarily, is a celebrity, pop superstar. Is this right or wrong?

X (formerly Twitter). What is Ryan’s niche or subject matter?

ChatGPT. Describe the YouTube business model.

Google, Bing. What are some other hot (popular) video topics?

Wikipedia. Is it easy to become rich on YouTube? What is the secret?

Amazon.com. How do the reporters feel? Are they satisfied with their lot (situation)?
 
 
 
Smartphone. Do you subscribe to certain channels? What sorts of videos do you like to watch?

Tablet, Phablet. My friends and I have a YouTube channel. Yes or no? If yes, what sort of contents do you upload?

Notebook, Laptop. I would like to be a full-time YouTuber. I want to be a professional YouTuber. True or false?

PC, Desktop Computer. What sort of videos would you like to create and upload?

Mainframe Computer. What will happen in the future?