yoghurt
Yoghurt Commercials
Vocabulary
| Soviet | discover | wholesome |
| pleased | miss out | nutrition |
| curious |
Video One
Transcript
In Soviet Georgia, there are two curious things about the people: a large part of their diet is yoghurt.
And a large number of them live past a hundred.
Now we’re not saying Dannon Yoghurt will help you live longer, but Dannon Lowfat Yoghurt is a wholesome, natural food rich in nutrition.
By the way, 89 year old Bagran Tapagra likes Dannon so much, he ate two cups.
That pleased is mother very much.
Dannon: America’s number one yoghurt is here.
Questions
1. In Georgia, there are two curious things about the people. What are they?
2. Does Dannon claim that eating their yoghurt will make people live longer?
3. What does the commercial imply about the son and mother?
4. What did the video show?
5. What is the message or theme of the ad? What is the purpose of the ad?
6. Who is the target? Where and when would you see this ad?
7. Do you think it’s believable and effective?
Video Two
Transcript
Years ago, Dannon discovered that Russians that lived long lives ate a lot of yoghurt.
They didn’t tell you how they lived.
So we gave the “La Yoghurt”, the great tasting yoghurt from America.
Now they not only can live longer . . .
They can live better.
Life is too short to miss out on La Yoghurt.
Questions
1. What does Dannon claim?
2. Which is “better”, the local yoghurt or La Yoghurt?
3. What did you see in the ad?
4. What is the message or theme of the ad? What is the purpose of the ad?
5. What is the message or theme of the ad? What happens if people ate La Yoghurt? If people ate La Yoghurt . . .
6. Who is the target? Where and when would you see this ad?
7. Do you think it’s believable and effective?
A. Is yoghurt popular in your city? Is yoghurt a traditional food?
B. What do you think about these TV commercials?
C. Are there health foods that make people live longer?
D. Do your products or services have a unique selling point?
